Following strong collaboration with brand owner Beiersdorf, UK-based The Salford Valve Company Ltd (Salvalco) is delighted to announce the implementation of its innovative Eco-Valve technology in the first NIVEA Deo products, the NIVEA Naturally Good deodorant range. Nivea is the first global brand to go to market with this environmentally friendly aerosol valve, spearheading this new aerosol technology for the skin care industry.
Used specifically within the Nivea’s “Eco Deo” product lines, such as the Naturally Good deodorant range, Eco-Valve replaces the need for hydrocarbon propellants with compressed air and inert gases such as nitrogen, with the benefit of avoiding gases that have greenhouse effect. Yet it offers all the performance and spray quality of traditional valves.
Most significantly, the Eco-Valve technology is allowing brands such as Nivea to meet the rise in consumer demand for more sustainable aerosol solutions to support a more climate-friendly lifestyle. Helping support their sustainability objectives too, the valve is also compatible for use with more natural formulations, giving brands a real opportunity to provide a holistic eco solution for their consumers. With Nivea’s Eco Deo formulation, Beiersdorf is using ingredients of 95% natural origin.
With the product assortment hitting the retail shelves across Europe now, the ongoing collaboration follows investment in Salvalco from Beiersdorf’s venture platform, OSCAR&PAUL Beiersdorf Venture Capital back in 2020.
Michael Becker, Head of Global Packaging R&D at Beiersdorf said;
“I am very pleased to report that we have made significant progress on our sustainability journey in the past months. We share a vision of a climate-positive future with our partners at Salvalco and are excited to deliver more eco-friendly aerosol products to our consumers.”
Peter Shaw, Managing Director, Salvalco said;
“Seeing a global, market-leading brand such as Nivea utilising the Eco-Valve technology is an incredibly proud and pivotal moment for the Salvalco business. And it is real testament to both the quality and performance of Eco-Valve in providing a remarkably effective and sustainable aerosol solution.
We are also very proud of the support and close relationship we have developed with Beiersdorf. Without the intense collaboration this would not have been possible.
As a business, our ethos has always been about supporting the aerosol industry with the technology of tomorrow, in order to achieve a more environmentally friendly future. We are incredibly proud of the role Eco-Valve is playing in helping brand owners and retailers across the globe achieve their sustainability targets, whilst providing consumers with a greener, yet highly effective aerosol solution.
Interest in the valve is certainly gathering pace which is incredibly rewarding to see and we welcome anyone keen to find out more about how Eco-Valve might benefit them to get in touch.”
To find out more about Eco-Valve email: firstname.lastname@example.org